Italian Jewelry online shopping: handcrafted Jewels designed by Goldsmith in Florence

Design and Originality. Handcrafted Jewellery by Luca Benfaremo.

At LB di Benfaremo Luca we design and handcraft all the pieces of jewellery in our collections personally. By using the precious experience of our master craftsmen in Florence, we can always guarantee that every single object of art that we produce is of the highest quality.

The guarantee that our jewellery is the result of original Florentine craftsmanship can be seen on all of our products.

Where possible, the following indications are engraved on each piece: made in Florence, our LB logo and the type of precious metals that the jewel is made from (e.g. 18 kt gold or 925 silver etc..).

About Us

LB di Benfaremo Luca

Our company is located in Via Guicciardini 16, in the historic centre of Florence, just a stone’s throw from Ponte Vecchio.

The name Benfaremo denotes a family that has been part of the Florentine world of jewellery making since the end of the war.

The Renaissance art living among the people of Florence provides constant stimulation for the imagination. It bestows us with ideas that take a step back from the grey monotony of “global” production and its tendency to place most importance on the economic side of selling to the detriment of artistry and craftsmanship. Our main trait has always been our ability to draw from the sentiments that objects conjure up for us. Over the years, we have designed and produced pieces for important names in the field of goldsmithery and modern jewellery, achieving constant success thanks to our originality, experience, professionalism and innovation.

It was the wish of Luca Benfaremo to transfer all the knowledge and experience of the Florentine art of jewellery making into the creation of collections that are low on cost but not on contents, working with the proficiency and professionalism that have always set us apart.

In our opinion, you don’t necessarily have to spend a lot of money to buy a piece of jewellery that says something about yourself. This is why we are constantly looking out for original ways of communicating the inner self of the people wearing our jewellery, not just through external appearance. Due to their uniqueness, our products set our customers apart from the crowd. We believe that a piece of jewellery is a way of highlighting and expressing our true worth.